Designing with empathy

Gauri Misra-Deshpande

Gauri Misra-Deshpande is a leader in design thinking, award-winning educator, strategy consultant and cultural entrepreneur. Having lived and worked in multiple countries, her work embraces diversity of mental models, empathy towards the consumer, and inclusion of all skill sets to achieve the optimal result for any given challenge.

She has successfully led culturally diverse creative individuals and teams to award winning work as an educator for more than 25K hours. Her students have won national and international awards and recognition including the Global Wellness Summit, Red Dot International Awards, International Design Awards, One Club mentions, local, regional and national AAF Addy Awards.

She is the founder of Indian Culture Box, an innovative platform to spread cultural diversity awareness through wellness, and design. Through her career as an educator, Gauri has developed and managed creative teams spanning varied age groups and cultural backgrounds.

  • Creative strategy development

  • Creative team management

  • Design Thinking

  • Insight Translation

  • Educator

  • Cultural entrepreneurship

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STRATEGY & PLANNING SKILLS:

  1. Market research using various digital databases.

  2. User research & data synthesis.

  3. Wireframing, creating user-experience workflow across platforms.

  4. Developing a cross-platform creative strategy.

  5. Storytelling, story boarding.

  6. Effectively managing creative teams to produce strong work on schedule.

  7. Collaboration across disciplines.

  8. Curriculum development — ability to take content and make it consumable to a specific group of users.

UX DESIGN SKILLS 

  1. ​Brand design and development across print and digital.

  2. Creative writing, content development.

  3. Content curation using external resources.

  4. Photography and art direction for photo shoots.

  5. ​Design — Sketching and digital tools such as Photoshop, Illustrator, InDesign, HTML, CSS, Sketch, Procreate

  6. Developing and conducting user surveys and analysis of data gathered.

  7. ​Team Collaboration.

  8. Helped brand and launch multiple start-ups.

OTHER EXPERIENCES

  1. Developed brand Indian Culture Box. Continue to generate brand specific content and manage it across various platforms. Design and development of product.

  2. Experience in Fashion publishing, retail branding, advertising & digital design.

  3. Developed and taught classes in Graphic Design and Advertising to undergraduate and graduate students on-ground and through E-Learning for the past 2 decades.

  4. Cultural entrepreneur and teaching artist. Developed and run culture-based workshops and programming for cultural education, team building and diversity training across institutions in Atlanta. Very involved in the local community.